Our mission is to create intelligent beauty products and experiences that have a positive impact on your life.
We live in a Right Here, Right Now era—an era in which technology has transformed everything, from taking a spin class to brewing a cup of coffee, and even redefining what it means to show up at the office. We believe that Beauty should not sit idly by as a spectator to this revolution, and we're starting with the manicure.
35
Employees
4
Years Development
1,000
Units Pre-sold
75+
Products Launched

The story of our beginnings

Today, we’re a diverse 35-person (and growing) team on a mission to define the future of Intelligent Beauty, starting with the manicure. And we’re just getting started…

2019

Research

Kicked off research with Cooper Perkins to understand how feasible this vision was to answer the question “How could a robot give an autonomus manicure?”

2020

Works-Like Prototype

Raised a Seed round, led by Lerer Hippeau and Red Sea Ventures, to build the initial team and first works-like prototype of the manicure machine.

2021

Alpha Prototype

Growing from 5 to 20 people, we raised a Series A led by Imaginary Ventures to further our development of the manicure machine, building Gantry II and first alpha units that might be capable of delivering a full manicure.

2022

End-to-End Manicure

On our newly constructed Alpha Units, we hard coded and ran the first ever end-to-end robot manicure on June 7th, 2021. We pivoted the business to launch B2B over D2C.

2023

Autonomous Manicure

With the advances in our computer vision development, we delivered the first autonomous manicures. We sold out our entire first run with pre-sales of over $13M in annual manicure subscription revenue. We kicked off manufacturing and ended the year closing an extension to our Series A, led by Shine Capital.

We’re building the very first of its kind

A consumer device that can interact with a human, unassisted, to perform a service with a high level of precision.

Safety

AI-Driven Computer Vision

Inside the machine, there is a 5-camera and LED system that bounces light off your fingers. It then uses proprietary and new-to-the-world computer vision techniques in photo-metric and geo-metric stereo along with AI-driven models, to build a 3D reconstruction of your nails.

Safety

No blades involved

From the very beginning, we’ve focused on safety as our top priority. How can we build a machine that cannot harm anyone? To achieve this we had to design a method of shaping and filing a nail without a single blade. We started by researching tools used on toddlers before settling on a more commonly used nail salon tool - an etched glass file - where the grit is so fine that the skin does not notice it, but the nail is quickly filed down.

Precision

Extreme Accuracy

A nail not a very large surface. In order to deliver a salon quality manicure, we had to define what a salon quality manicure is, beyond the simple eye test and then build a system capable of meeting that accuracy. We believe a perfect manicure is achieved when nail polish is painted 0.2mm - 0.6mm from the edge of the nail and is painted with a uniform smooth edge gap. As such, we have had to build our machine's system wide accuracy to 0.4mm +/- 0.2mm.

USABILITY

Pod Based System

A key component to making a great consumer experience was reducing the steps needed between manicures. Nail polish is thick and can easily clog.  By designing every liquid and every tool that interacts with a nail inside of the pod as single-use tools, we ensure that no liquid flows through the machine.

EXPERIENCE

One Hand At A Time

One of the biggest barriers to a manicure being a great experience today is it that it traditionally puts both of your hands out of use for about 40 minutes. We have built The 10 to do one hand at a time from start to finish. This allows you to have a hand free to use your phone at all times. It also results in one hand being 100% dry and usable if you want to skip drying on the second hand the second it is painted.

EXPERIENCE

One Hand At A Time

One of the biggest barriers to a great manicure experience today is that it traditionally puts both of your hands out of use for about 30-40 minutes. We have built The 10 to do one hand at a time from start to finish. This allows you to have a hand free at all times to multi-task. It also ensures that one hand is 100% dry and usable if you want to skip drying on the second hand the moment it is painted.

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